The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. There have also been a few instances of many PAAs but many would stop after some new questions. Such PAA feature first showed in the search results in the summer time of 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. However, a lot of the PAAs showed below on the first SERP.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
An important thing that you have to know is that PAAs actually show 70 percent of the search results that featured snippet and also show to be using a similar source to answer such featured snippets and those PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.